with Bloomsbury Fairchild & Accept & Proceed
In February 2015, at Accept & Proceed’s 4M3 Gallery, I curated an exhibition to celebrate the launch of my first book ‘Communication Design: Insights from the Creative Industries’ published in the UK and US by Bloomsbury Fairchild. This book was written with ex-student and Camberwell alumni Jessie Price.
‘Communication Design: Insights from the Creative Industries’ aimed to bridge the gap between education and emerging practices to provide students and practitioners with the information they needed to understand the new skillsets required. Organised into themes of Brand, Experience, Conversation, Participation, Navigation, Advocacy and Critique it explored the core ideas that we felt were shaping contemporary practice and used interviews with key practitioners and case studies of groundbreaking projects to bring these ideas to life. Each idea was supported by analysis of the discoveries that shaped their development and we hoped that the book would provide a relevant and revealing map of the contemporary creative industries were evolving. The book allowed me to connect with some of the most exciting people working within the industry at that time and featured interviews with the likes of Dunne & Raby, Mason Wells (Bibliothéque), Lucienne Roberts, Matt Webb (Berg), Simon Manchipp (Someone), Mills (ustwo), Nat Hunter (RSA), Hashem Bajwa (Droga 5), Matt Wade (Kin), Karsten Schmidt, Tara Austin and Paco Conde (Ogilvy & Mather). As well as gaining valuable insights into the direction of travel for our disciplines I also built a series of connections that have informed my teaching in very profound ways ever since.
Eye Magazine said the book “explores design and art direction in a practical way that bridges the gap between in-class work and the professional world”. The peer-reviewed journal, ‘Art, Design & Communication in Higher Education’ referred to it as “an important book and one that deserves a space on the shelves of communication design students, educators and practitioners” and US design innovation specialists, Zeus Jones, described it as “the definitive guide to modern branding.” The book has been translated into Spanish by Promopress and I have been asked to talk about the project at Universities in Barcelona, Jerez, Sheffield, Middlesborough and London.
Accept & Proceed, whose ‘Light Calendars’ were featured in the book hosted an exhibition and party to mark the launch of the book at their 4M3 Gallery in Haggerston in East London.